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a b Pandolfo, Chris (May 4, 2023). "CEO distances Anheuser-Busch from Bud Light Dylan Mulvaney controversy: 'Not a formal campaign' ". Fox Business. Archived from the original on May 4, 2023 . Retrieved May 4, 2023. Glover, George. "Bud Light is winning over Americans again, 4 months after its collaboration with Dylan Mulvaney sparked a conservative boycott". Business Insider . Retrieved August 20, 2023. Schultz, E.J. (May 4, 2012). "Why Bud Light Killed Golden Wheat and Created Platinum and Lime-A-Rita". Crain Communications. Advertising Age. Archived from the original on June 16, 2015 . Retrieved March 4, 2015.

Mancini, Jeannine (June 5, 2023). "Bill Gates Makes Billion-Dollar Bet On Heineken Just Before Budweiser Controversy, Threatening The Beer Giant's Top Ranking". Benzinga. Yahoo! Finance . Retrieved June 6, 2023.By the end of May 2023, the terms "Bud Lighted" and "Bud Lighting" began to circulate on the internet to describe a boycott whose "strategy is to crush so-called rainbow capitalism by branding companies as " woke" and calling for boycotts over everything from Adidas' gender-inclusive swimwear to a The North Face marketing campaign featuring drag queen and environmentalist Pattie Gonia." [82] [83] Bud Light sales slump following boycott over Anheuser-Busch promotion with Dylan Mulvaney". CBS News. August 3, 2023 . Retrieved August 3, 2023. Furnari, Chris (February 5, 2014). "Anheuser-Busch InBev to Acquire Blue Point Brewing". Brewbound. Archived from the original on May 28, 2015 . Retrieved March 2, 2015. Anheuser-Busch InBev S.A. ADR underperforms Monday when compared to competitors". MarketWatch . Retrieved October 18, 2023. Kona Brewing Company founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii;

a b Contorno, Steve; Wiener-Bronner, Danielle (July 21, 2023). "DeSantis calls for state investment manager to consider action against Bud Light's parent company". CNN . Retrieved July 22, 2023.

In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans. The company has, for example, run ads featuring NFL players which include taglines like “easy to drink” and “easy to enjoy.” They didn’t want to hang their company on it,” says William Knoedelseder, the author of Bitter Brew, a history of the Anheuser-Busch dynasty. Chairman August A. Busch III, the great-grandson of the founder, Adolphus Busch, viewed Budweiser as the company’s “crowning glory” and the family’s heritage. “Nothing with the Budweiser name on it had ever failed.”