BENEFIT They're Real! Magnet Extreme Lengthening Mascara 4.5 g Travel-Size Powerful Lifting & lengthening Mascara

Product Information

That you can create long lashes with just the right amount of volume in just a few swipes. It’s foolproof. The nifty magnetic mineral-enriched formula is what steals the show in this mascara. The innovative ingredient works with the magnetically charged brush core to lengthen lashes by 40% for 36 hours.

Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, and apply another coat if desired. I find that most mascaras can give you a serious wow factor right after you put them on, but the key in testing a mascara is to see what it looks like a few hours after you wear it. The length this gave my upper lashes actually lasted through a long walk, salon appointment, and even a late dinner afterward. The length stayed the same, too! The force of the magnet is subtle, so you can't feel it working — but you can see the results immediately. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time. You want your lashes to look long and lifted. Perhaps you can’t live without your eyelash curler, or you have monthly LVL treatments; this is the mascara you’ve been waiting for.

Find your perfect mascara!

We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara.

As much as I swear by the drama and staying power that the original formula offers, it ends up taking a bit of time and effort to take off. This mascara, on the other hand, comes off super easily with any makeup remover. so, it's great for sensitive skin types or people who just prefer a more low-maintenance skincare routine and low-key, natural lash look. Many people find the original they’re Real! Mascara hard to remove. However, it’s all about the formula you use to take it off. Benefit has a dedicated they’re Real! Remover if you’d like to stay within the range or I’d recommend a bi-phase eye makeup remover. A bi-phase formula combines two phases of oil and water mixed, which lift away stubborn, long-wear makeup without pulling or tugging. One of my favourites is La Roche-Posay Respectissime. A mascara that lengthens and provides volume that isn’t clumpy; spidery-looking lashes give me the shudders!When it comes to mascara, I look for something lengthening, curling and that doesn’t smudge throughout the day. Its long name is fitting because length is exactly what you can expect from this magnetic mascara. But in true Benefit style, that’s not it. Scroll to find out exactly why we’re tipping this lengthening mascara to be the next big thing in our no holds barred review.

As mentioned previously, the formula acts in tandem with the magnetic core in the brush to pull lashes up and out. For Helfrich and her team, creating the magnetic technology was the hardest part of development. "Through many rounds of testing, we discovered that placing the magnet at the very center core of the brush was the secret to pulling lashes up & out during application," she says. "Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. A magnet too strong would pull too much formula onto the brush and get messy; a magnet too weak wouldn’t attract enough formula to create extreme length. Eventually, we found the perfect balance." Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself.I would, but I would need to pair it with primer because I found after around 6 hours of wear it smudged on me. But this happens a lot to me with mascaras because my eyelashes touch my brow bone frequently. yes! As you can see my from my picture, it gave me length and body. I’m wondering where all of those lashes hiding? While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U.S.), there are a few other design characteristics worth pointing out. The mascara's custom-engineered brush also boasts soft zig-zag bristles that allow it to comfortably glide through your lashes and lift them. The development team also spent time innovating the mascara's wiper. Customized to the brush, you're guaranteed to get the right amount of product on the brush every time you pull it out of the tube, without having to worry about mess, excess, or clumps. When I was finished applying the mascara and inspected my lashes in the mirror, I was every bit impressed. This mascara helped me achieve my goal of having lashes that pop on camera, so it's safe to say it has won me over. The lengthening effects were clearly visible, making it appear as though I glued on a pair of fluttery faux lashes. Though there were a few small clumps on my lashes post-application, that's not a dealbreaker for me. The dynamic formula allows it to provide stunning definition, volume, and length that lasted all day. And if you're wondering, it didn't flake or smudge at all.